Nurses

Challenge

The existing Celebrating Nurses brand lacked energy and failed to resonate with nurses. The objective was to rebrand the event to honor nurses’ crucial contributions to Atlanta’s community in a way that felt vibrant and meaningful.


Solution

  • Industry Insight: Conducted research into Atlanta’s nursing community to create relevant branding.
  • Logo Redesign: Updated the logo, incorporating familiar scrub colors to establish a clear connection to nursing.
  • Targeted Campaigns: Designed and tested engaging ads tailored for Atlanta audiences.
  • Event Materials: Developed cohesive materials to support the nomination phase and event celebration.

Work