CBD

Challenge

Advertising CBD products is tricky due to strict regulations on claims and imagery. For example, showing a topical product or promoting health benefits is restricted. The challenge was to create compelling ads that comply with these rules while resonating with the audience.

Solution

  • Stand-Out Concept: Built a unique angle to help CBD brands differentiate from competitors.
  • Targeted Design: Used bold typography and imagery to appeal to Gen Z and younger Millennials.
  • Subtle Messaging: Highlighted product benefits without making explicit health claims.
  • Data-Driven Approach: Tested various visuals to identify what resonates best.

Work

Myaderm


Living Tree


GA Hemp